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How can we reach beyond the local news choir? Spotlight PA’s founding editor has ideas
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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Nytimes / Penelope Green / Mar 9, 2017
“In fact, for the last two years, AD’s circulation has been fairly steady, hovering around 818,000, according to the Alliance for Audited Media. But in the last year, its audience across all platforms rose 47 percent, a number found in the Brand Audience Report for the upscale shelter category prepared by MPA (the Association of Magazine Media). The research noted a 131 percent rise in its mobile audience.”
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