We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
The transition starts in 2018 when sites like BILD.de and businessinsider.de will gradually adopt AppNexus’ technologies, including its ad server. Axel Springer’s switch from Google DFP to AppNexus is the latest in a string of instances where publishers are turning to independent partners that can help them acquire, engage and monetize audiences across the open web. —
Tags:
AppNexus,
Axel Springer,
digital advertising,
DoubleClick,
Germany,
Google
