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“I think the trick is going to be, how do you get that cost-revenue formula right once you get to smaller cities and smaller towns? There’s no doubt in the 50-100 biggest markets that there are more than enough readers on a daily basis to make it a very viable product funded by advertising. Once you get to smaller communities, I hope that’s the case. I believe that’s the case. And, at some point, we’ll test that there’s a very viable model there as well.” —
Tags:
Axios,
Axios Local,
Jim VandeHei