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Why do broadcast journalists look and talk the way they do? Look to the imagined audience.
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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
The Guardian / Jim Waterson / Apr 18, 2022
“…the total youth audience for all British television channels has collapsed by 70% over the last decade. The average teenager’s consumption of live television has fallen from almost three hours a day to just 50 minutes during this period…The short-lived television ratings boom caused by pandemic-related lockdowns has already gone into reverse, with channels increasingly reliant on older audiences, live sport and soap operas.”
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