We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“We’re getting much better at converting casual readers to loyal readers to subscribers, both because our journalism is more targeted to our core audience and our operations are more effective. For example, we launched a new paywall that utilizes A.I. to make smart decisions about who to paywall and when, and it’s driving over 75% more new subscribers than our old one.” —
Tags:
AI,
Barbara Peng,
Business Insider,
paywall,
subscriptions