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MLA

Owen, Laura Hazard. "Business Insider switched from a freemium model to a “smart paywall that uses machine learning” and says it worked." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 25 Sep. 2024. Web. 16 Mar. 2025.

APA

Owen, L. (2024, Sep. 25). Business Insider switched from a freemium model to a “smart paywall that uses machine learning” and says it worked. Nieman Journalism Lab. Retrieved March 16, 2025, from https://www.niemanlab.org/reading/business-insider-switched-its-paywall-from-a-freemium-model-to-a-smart-paywall-that-uses-machine-learning-and-says-it-worked/

Chicago

Owen, Laura Hazard. "Business Insider switched from a freemium model to a “smart paywall that uses machine learning” and says it worked." Nieman Journalism Lab. Last modified September 25, 2024. Accessed March 16, 2025. https://www.niemanlab.org/reading/business-insider-switched-its-paywall-from-a-freemium-model-to-a-smart-paywall-that-uses-machine-learning-and-says-it-worked/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/reading/business-insider-switched-its-paywall-from-a-freemium-model-to-a-smart-paywall-that-uses-machine-learning-and-says-it-worked/
    | title = Business Insider switched from a freemium model to a “smart paywall that uses machine learning” and says it worked
    | last = Owen
    | first = Laura Hazard
    | work = [[Nieman Journalism Lab]]
    | date = 25 September 2024
    | accessdate = 16 March 2025
    | ref = {{harvid|Owen|2024}}
}}