We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“The media company, which houses the editorial titles BuzzFeed, HuffPost, Complex Media, First We Feast and Tasty, is shifting to operate its sales, technical and editorial operations by brand rather than emphasizing its aggregated network…At BuzzFeed and HuffPost, commerce and programmatic revenues make up the majority of the business, with direct-sold packages making up a much smaller percentage, according to [CEO Jonah] Peretti. Unlike its peers, revenue at Tasty is largely fueled by creators, whereas First We Feast is an IP-driven business and monetized through sponsorship and licensing. Complex, meanwhile, is a largely direct-sold and experiential business.” —
Tags:
Adweek,
brands,
bundle,
BuzzFeed,
Complex,
First We Feast,
HuffPost,
Tasty
