BuzzFeed’s Jonah Peretti and Ben Smith explain how they turned a ‘great cat site’ into a powerful publisher

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Recode / Peter Kafka / Jun 12, 2015

A video — and transcript — of Peter Kafka’s full interview with Peretti and Smith from the Code conference. —JE

Tags: Ben Smith, BuzzFeed, Jonah Peretti

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MLA

Ellis, Justin. "BuzzFeed’s Jonah Peretti and Ben Smith explain how they turned a ‘great cat site’ into a powerful publisher." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 12 Jun. 2015. Web. 21 Mar. 2025.

APA

Ellis, J. (2015, Jun. 12). BuzzFeed’s Jonah Peretti and Ben Smith explain how they turned a ‘great cat site’ into a powerful publisher. Nieman Journalism Lab. Retrieved March 21, 2025, from https://www.niemanlab.org/reading/buzzfeeds-jonah-peretti-and-ben-smith-explain-how-they-turned-a-great-cat-site-into-a-powerful-publisher/

Chicago

Ellis, Justin. "BuzzFeed’s Jonah Peretti and Ben Smith explain how they turned a ‘great cat site’ into a powerful publisher." Nieman Journalism Lab. Last modified June 12, 2015. Accessed March 21, 2025. https://www.niemanlab.org/reading/buzzfeeds-jonah-peretti-and-ben-smith-explain-how-they-turned-a-great-cat-site-into-a-powerful-publisher/.

Wikipedia

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    | url = https://www.niemanlab.org/reading/buzzfeeds-jonah-peretti-and-ben-smith-explain-how-they-turned-a-great-cat-site-into-a-powerful-publisher/
    | title = BuzzFeed’s Jonah Peretti and Ben Smith explain how they turned a ‘great cat site’ into a powerful publisher
    | last = Ellis
    | first = Justin
    | work = [[Nieman Journalism Lab]]
    | date = 12 June 2015
    | accessdate = 21 March 2025
    | ref = {{harvid|Ellis|2015}}
}}

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