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How can we reach beyond the local news choir? Spotlight PA’s founding editor has ideas
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We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
The Cut / E.J. Dickson / Feb 27, 2025
“Since Owens started covering the Lively-Baldoni case, her YouTube channel has exploded in popularity, allowing her to attract a much larger fan base than the audience of hardcore conservatives she has amassed over the years. Each episode about Lively and Baldoni racks up at least 1.5 million views; in the past month alone, Owens has amassed more than 450,000 new subs on YouTube, and her total video views have quadrupled since this time last year”
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