We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“Throughout 2017, Super Deluxe’s live videos on Facebook averaged half a million views, but this year, that number has hovered around 250,000 views. Despite that decline, Super Deluxe plans to do more: By the end of 2018, it plans to produce one brand-sponsored live video every week, according to its head of live programming. That’s because while Super Deluxe’s live viewership has fallen, its engagement rates have risen, and Facebook, along with brands, is prioritizing engagement.” —
Tags:
Facebook Live,
live video
