We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“It’s smart from Snapchat’s perspective,” said Mike Su, Mitú’s chief product officer, referring to the app’s decision to add a publisher that serves young Hispanics in the U.S. “That’s the fastest-growing segment.” Snapchat has been picking Discover partners partly to attract specific different segments to each channel and try to give advertisers insights into the interests of the audience for targeting purposes. —
Tags:
digital video,
Discover,
Mitú,
Snap,
Snapchat,
Snapchat Discover
