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How can we reach beyond the local news choir? Spotlight PA’s founding editor has ideas
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We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Marketing Land / Tim Peterson / Dec 11, 2017
From Facebook, last November: “On Pages, we’ve historically defined reach as a person refreshing their News Feed and the post being placed in their feed. For paid ads reports, we’ve moved to a stricter definition that only counts reach once the post enters the person’s screen (“viewable impressions”). With the stricter definition, we estimate that reported organic reach will be 20% lower on average.”
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