We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“Simply put, we’ve held on to pagination long past its Internet sell-by date. We did so for business reasons: Pagination increased ad views, and we’re a publication that relies on advertising revenue. Our hope is that infinite scroll will increase the number of stories a reader goes through in one sitting, making up for lost ad views, while vastly improving reader experience—a happy reader stays longer on the site. So far, our testing has borne this out.” —
Tags:
infinite scroll,
Slate
