We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“The measurement, which was initially offered in a limited pilot last fall, allows advertisers to reach a highly influential global audience with greater brand impact than through impressions alone. It follows successful trials on FT.com with 10 clients including BP, iShares and IBM, generating over $1m in total incremenetal revenue. Tests have proven not only a significant uplift in brand recognition and association among readers, but it also ensures 100% viewability of five seconds or more for clients.” —JE
Tags:
advertising,
Chartbeat,
Financial Times
