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Local journalists try new methods to reach, serve, and build trust with audiences
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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Mather Economics / Peter Doucette and Matt Lindsay / Sep 12, 2024
“Traditionally, publishers have relied on aggressive print pricing to counter declining advertising revenues. However, there’s been a noticeable shift toward more conservative strategies in recent years, bringing the concept of the ‘print runway’ to the forefront. Decision-makers are now focused on how they can sustain print revenue while reducing costs and funding their digital transformation.” JB
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