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The Onion adds a new layer, buying Alex Jones’ Infowars and turning it into a parody of itself
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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Adweek / Mark Stenberg / Jan 24, 2024
“The media company—which includes publishers Deadspin, Quartz, Kotaku, The Root, The Onion and Gizmodo—initially sought a suitor that would acquire its entire stable of brands, according to two sources. But no such buyer materialized, leading the company to explore options to sell the properties on an individual basis. It has placed a particular emphasis on offloading The Onion, which is not profitable, according to two people familiar with its finances.”
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