We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“Specifically, reviews that ‘express expert knowledge’ about the products being discussed, or show what a product is like physically ‘with unique content beyond what is provided by the manufacturer’ will fare better. Content that compares products to one another will also benefit; Google’s update asks site owners to consider whether their reviews ‘provide quantitative measurements about how a product measures up in various categories of performance.'”
The change will only affect product reviews written in English. Google said the changes will take two weeks to take effect. —
Tags:
e-commerce,
Google,
search engine optimization
