We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
The Wall Street Journal / Nathalie Tadena
/ Jan 5, 2016In the past year, several concerns have come into the limelight that could potentially curb marketers’ online ad spending such as fraud, viewability and ad-blocking software. In addition, some publishers are opting to build their own technology to sell ads rather than work with third-party ad tech companies. —SW
Tags:
ad tech,
digital advertising
