We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“David Ogilvy is quoted as having said, ‘On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent 80 cents out of your dollar.'” —JB
Tags:
A/B testing,
David Ogilvy
