We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“Last year Bay Area News Group, a Digital First Media company, experimented with the message to visitors it flagged as using an adblocker. While typically they had only asked for the adblocker to be turned off, now they asked to turn it off or support their journalism by subscribing. During the experiment, roughly 9 percent of all new subscribers came from this pop-up.” —
Tags:
adblockers,
subscriptions
