“Both drove similar traffic volumes – but the AMP page is only shown in mobile search results, and AMP traffic came from 60% of the impressions and consequently had a significantly better CTR: 6.12% for the regular page is pretty healthy anyway, but 10.64% for the AMP page is very good.
The AMP format has helped Newcastle capture additional traffic for one of the most important revenue-driving events in any club’s calendar, for a minor tech development outlay.” —
