We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“A specific brand will work directly with a publisher to create a custom piece of content, paying some upfront amount for the creative aspect of the campaign. But then the brand will provide specific affiliate links that measure some kind of actionable KPI — usually a purchase, but also sometimes a user signup — and the publisher is then paid based on how successful it is at driving that action.” —
Tags:
BuzzFeed,
native advertising
