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You might discover a conspiracy theory on social media — but you’re more likely to believe it if you hear it from a friend
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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Media Voices / Peter Houston / Oct 1, 2024
“We tried to find out whether WhatsApp would be the next channel to go into. We thought it was the most intuitive, the most native format, especially for young audiences, But we actually found that most people don’t want news there. They already have 50 unanswered messages from their cousin and their grandpa.”
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