We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“In several cases, audience numbers Nielsen provided digital publishers through Digital Content Ratings are dramatically higher than those provided by comScore’s Media Metrix Multi-Platform product. Mic reached 11.9 million unique visitors in October, according to comScore; Nielsen reported they reached 40 million people. PopSugar reached 34 million unique visitors in October, according to comScore; Nielsen reported they reached 80 million.” —
Tags:
analytics,
comScore,
metrics,
Nielsen
