We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“In Puerto Rico, local media commissioned a study to better understand the trends, demographics and digital ad spend within their market. This research found that $7 out of every $10 spent in digital advertising leaves Puerto Rico. A similar shift is occurring in other markets and has serious implications for everyone. When publishers lose out on ad revenue, communities miss out on additional investment in local journalism and advertisers risk wasting money on platforms that don’t provide transparency or quality audiences.” —
Tags:
ad revenue,
advertising,
local media,
Puerto Rico
