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“The team aimed to build hyperlocal patches all over the capital, in particular in the north and east where the title was not well-established. To get itself on the map, it focused on becoming search authority on popular topics.”
, . "How MyLondon built a hyperlocal news brand from the ground up." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 8 Jan. 2020. Web. 24 Nov. 2024.
APA
, . (2020, Jan. 8). How MyLondon built a hyperlocal news brand from the ground up. Nieman Journalism Lab. Retrieved November 24, 2024, from https://www.niemanlab.org/reading/how-mylondon-built-a-hyperlocal-news-brand-from-the-ground-up/
Chicago
, . "How MyLondon built a hyperlocal news brand from the ground up." Nieman Journalism Lab. Last modified January 8, 2020. Accessed November 24, 2024. https://www.niemanlab.org/reading/how-mylondon-built-a-hyperlocal-news-brand-from-the-ground-up/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/reading/how-mylondon-built-a-hyperlocal-news-brand-from-the-ground-up/
| title = How MyLondon built a hyperlocal news brand from the ground up
| last =
| first =
| work = [[Nieman Journalism Lab]]
| date = 8 January 2020
| accessdate = 24 November 2024
| ref = {{harvid||2020}}
}}