We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Amedia, which publishes 62 Norwegian newspapers, launched aID three years ago as a common log-in system for readers across all its titles. By gaining a mobile number, email address, name and age for every registered user, the company began to build an informative record of who was reading their stories, which they have been using to produce more audience-specific content for over 700,000 aID users.
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Tags:
Amedia,
Norway,
subscriptions
