We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“In 2015, a year after successfully launching its digital subscription model, subscriptions to Gazeta Wyborcza stopped growing as fast. After conducting surveys, it found that users didn’t necessarily view the need to pay for access as a problem, but the idea of automatically recurring payments (users felt they had no control). As an immediate fix designed to avoid frequent expirations and massive churn, Gazeta Wyborcza sold long-term subscriptions (annual/quarterly) via bank transfer with a defined expiration date.” —
Tags:
Gazeta Wyborcza,
Poland,
subscription media
