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Publishers find the AI era not all that lucrative
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What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Twipe / Mary-Katharine Phillips / Jun 26, 2020
“In their ‘Project Habit,’ [The Wall Street Journal] mapped out all actions readers can take with the digital products against their impact on retention. They found that using puzzles increased retention significantly, but less than 1% of the audience had played a puzzle in the past. They revamped their onboarding process to encourage new subscribers to play a puzzle in their first week. They’ve also built out their puzzle offering, adding jigsaw puzzles featuring illustrations from articles.”
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