We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“Red’s portfolio is set apart from most media companies by sites that make most of their money from affiliate commissions, which they earn by driving sales or leads on pricey purchases, such as credit cards, movers, or energy providers. In categories such as credit cards, those commissions, particularly for publishers that drive high volumes of conversion, can run into the hundreds of dollars per user. The private company’s sites, which does not disclose its revenues, have become a must-buy for banks and credit card companies looking to do affiliate marketing, media buyers say.” —
Tags:
affiliate commissions,
Red Ventures
