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It uses a predictive tool called Cassandra, which suggests topics that would work for clients’ campaigns based on social data, and Argos, a homegrown dashboard that analyzes the reach of and reactions to a campaign. —SW
Wang, Shan. "How The Daily Beast uses data to finetune native ads." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 22 Jul. 2015. Web. 15 Nov. 2024.
APA
Wang, S. (2015, Jul. 22). How The Daily Beast uses data to finetune native ads. Nieman Journalism Lab. Retrieved November 15, 2024, from https://www.niemanlab.org/reading/how-the-daily-beast-uses-data-to-finetune-native-ads/
Chicago
Wang, Shan. "How The Daily Beast uses data to finetune native ads." Nieman Journalism Lab. Last modified July 22, 2015. Accessed November 15, 2024. https://www.niemanlab.org/reading/how-the-daily-beast-uses-data-to-finetune-native-ads/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/reading/how-the-daily-beast-uses-data-to-finetune-native-ads/
| title = How The Daily Beast uses data to finetune native ads
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 22 July 2015
| accessdate = 15 November 2024
| ref = {{harvid|Wang|2015}}
}}
