We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“When Mondelez sought to promote a limited edition of its Oreo cookie earlier this year, it did something that would have been unthinkable not that long ago: It didn’t spend a dime advertising on TV. The snack company had a simple reason for that decision. The people it was looking to reach — Gen Z members, multicultural audiences, and households with children — aren’t watching enough television.” —
Tags:
advertising,
TV,
TV advertising
