We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“In PSA [ the clothing company], Good Media Group sees the chance to diversify its revenue and grow its brand beyond the internet as Facebook wanes as an audience builder and branded content distribution gets more expensive. … Branded content accounts for 60 percent of its revenue. Its consultancy, which advises clients on how to operate more ethically and sustainably, drives another 25 percent; the rest comes from programmatic and other sources.” —MB
Tags:
Digiday,
Good,
Good Media Company,
Max Willens,
retail,
Upworthy
