We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform it’s going to be distributed on … [Podcasting] has resisted this notion that a podcast episode is supposed to be 28 minutes long and have two ad breaks. It’s actually a lot of different things. It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a ‘stuff to blow your mind’ episode with just two guys talking for three hours. Both are completely okay and actually really perform well.” —
Tags:
iHeartMedia,
iHeartRadio,
podcasting
