We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“The addition of Conde Nast to Concert will give advertisers access to content and audiences from brands such as Vanity Fair, The New Yorker and Vogue. Thus far NBCU and Vox’s efforts have been concentrated on display advertising, but video will now become part of the offering, they said. The pitch to the marketplace from these entertainment companies is that they can give advertisers the reach promised by some other digital platforms but in a safer environment where click fraud and ad viewability problems aren’t running rampant.” —
Tags:
Concert,
Conde Nast,
NBCUniversal,
Vox Media
