We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“First Media, the publisher of So Yummy, has been using Instagram Story links to get people to subscribe to So Yummy’s email newsletter. These links average a 2.3 percent swipe-through rate and account for 10 to 15 percent of the newsletter’s subscribers, and those Instagram-driven subscribers open the emails at an above-average rate.” —
Tags:
Instagram,
Instagram Stories
