We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“But during tests, not everyone agreed the removal of Likes was a change for the better. Some people said they still wanted to see Like counts so they could track what was trending and popular. The argument for keeping Likes was more prevalent among the influencer community, where creators used the metric in order to communicate their value to partners, like brands and advertisers. Here, lower engagement rates on posts could directly translate to lower earnings for these creators. Both arguments for and against Likes have merit, which is why Instagram’s latest test will put the choice back into users’ own hands.” —
Tags:
audience engagement,
Facebook,
Instagram,
metrics
