We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
” If Comscore couldn’t be trusted to report its own finances properly, how do advertisers know the data they got was on the level? The same goes for market share estimates and other studies. It’s unlikely that the data was tainted, but ad teams might be shy about relying on Comscore in the future out of an abundance of caution.” —
Tags:
comScore,
fraud,
SEC
