We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“‘You know your whales when you see them. They’re wearing a hat with your logo on it. They treat your editors like celebrities. They read and comment on everything you send them. They’re the most committed 10-15% of your audience’…whales generate as much as 70 to 90% of reader revenue.” —
Tags:
membership,
reader revenue,
whales
