We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“In a large metro market, Macy’s ROP — or run of press, the ads running with the newspaper pages — would generate $1 million to $1.5 million in ad revenue a year. Now, with that number cut 40-60%, depending on the market, a publisher would see a drop of as much as $900,000. Figure that’s the equivalent of at least 10 newsroom jobs.” —
Tags:
advertising,
Macy's,
newspapers,
print,
print advertising,
retail advertising
