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The Onion adds a new layer, buying Alex Jones’ Infowars and turning it into a parody of itself
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We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Digiday / Max Willens / Mar 31, 2021
“I think it comes from an overblown sense of the superiority of the viral message in news and in digital,” said Alice Sylvester, a partner at Sequent Partners, who noted that it is highly unusual for a digital consumer product not to spend any money on consumer marketing. “At the core, it’s still a product that needs to find an audience, it needs to retain its audience and it needs to refill its user base.”
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