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“Some hard and important lessons”: One of the most promising local news nonprofits looks back — and ahead
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We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
International News Media Association (INMA) / Shelley Seale / Jun 15, 2018
“The biggest benefit we’ve really seen from micropay is that it lowers the commitment. What we created was this pattern of behaviour — it was a pretty high wall to cross, when the reader just wanted that one next story. Commitment is a big barrier, too; it’s not just the money. That notion that I’m going to be tied to something, I’m going to have to cancel later.”
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