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Primetime broadcast viewership for the games in the much sought after 18-to-49-year-old age group has been down 25 percent from the London games in 2012, according to Bloomberg Intelligence. —
, . "NBC’s $12 billion Olympics bet stumbles." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 22 Aug. 2016. Web. 4 Nov. 2024.
APA
, . (2016, Aug. 22). NBC’s $12 billion Olympics bet stumbles. Nieman Journalism Lab. Retrieved November 4, 2024, from https://www.niemanlab.org/reading/nbcs-12-billion-olympics-bet-stumbles/
Chicago
, . "NBC’s $12 billion Olympics bet stumbles." Nieman Journalism Lab. Last modified August 22, 2016. Accessed November 4, 2024. https://www.niemanlab.org/reading/nbcs-12-billion-olympics-bet-stumbles/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/reading/nbcs-12-billion-olympics-bet-stumbles/
| title = NBC’s $12 billion Olympics bet stumbles
| last =
| first =
| work = [[Nieman Journalism Lab]]
| date = 22 August 2016
| accessdate = 4 November 2024
| ref = {{harvid||2016}}
}}