We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Hoping to replicate BuzzFeed’s success with verticals like Tasty and Nifty, the two organizations are launching Playfull on Facebook first. Its target audience is parents aged 20 to 34. Initially, the focus will be giving parents valuable and relatable information with a BuzzFeed bent. NBCUniversal will provide marketing support in the form of a 15-second commercial that will air during the Winter Olympics. —
Tags:
BuzzFeed,
Facebook,
NBCUniversal
