We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“Nielsen calculates traditional TV ratings based on data gathered from a panel of thousands of households. But measuring viewing on mobile devices required new technology and partnerships with content providers and distributors. To be able to measure audiences across devices and streaming platforms, Nielsen has had to get media companies and streaming platforms to install software that reports viewing data across devices.” —
Tags:
Hulu,
Nielsen,
TV ratings,
YouTube
