We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“In early 2016, for example, female-focused publisher LittleThings set a challenge for itself: to remove at least one form of advertising from its site every quarter, but without sacrificing revenue. The result: There are now fewer ads on each page, and the website generates less revenue from each individual page that users view. But overall ad revenue has increased.”
—SW
Tags:
digital advertising,
Dotdash,
littlethings
