Nieman Foundation at Harvard
HOME
          
LATEST STORY
A year in, The Guardian’s European edition contributes 15% of the publisher’s pageviews
ABOUT                    SUBSCRIBE
What We’re Reading
We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Marketing Week / Thomas Hobbs / Jul 27, 2016
“[The study] found that a full-page ad in a paper the same size as the tabloid the New York Daily News will be viewed by 88% of readers, for an average time of 2.8 seconds. In comparison, a billboard format ad on a website will get 38% of people looking for just 1.5 seconds.”
Tags: , , , ,