We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
“It allows for one-click insertion of ads into podcasts, geo-targeting of ads to specific podcast consumers, and A/B testing to see what’s working best. Its dynamic ad insertion capabilities also let podcast publishers place new ads in back episodes, an potentially remunerative capability for podcast publishers that have extensive archives.” —
Tags:
Panoply,
podcast advertising,
podcasts
