We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Two thirds of listeners have acted on ads they heard in a podcast either by researching a product or service or by actually purchasing something they first heard about in an episode, according to a study commissioned by podcast startup Wondery (the study included 2,000 U.S. respondents ages 18 to 49). —
Tags:
comScore,
digital advertising,
mobile,
podcast advertising,
podcasting,
podcasts,
Wondery
