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Publishers find the AI era not all that lucrative
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We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
The Information / Sahil Patel / Jul 29, 2024
“Last month Microsoft’s LinkedIn launched the beta phase of a new program, LinkedIn Wire, through which news and finance publishers such as Bloomberg, Dow Jones, Reuters and Yahoo Finance can sell ads in front of the videos they distribute on LinkedIn. While publishers split the revenue with LinkedIn, they are solely responsible for the ad sales, although LinkedIn is exploring a joint selling arrangement.”
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